Buyer's remorse is the sense of regret after having made a purchase.
It is frequently associated with the purchase of an expensive item such as a car or house.
It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.
There are many ways of stopping customers from getting buyer’s remorse:
1. Qualify your buyers
Make sure you are selling the right product to the right people.
2. Cut out the fine print
If you want to make your customers regret doing business with you then fine print, hidden costs and confusing terms of service will get your job done. Therefore never do it.
3. Hammer the benefits home
This is a favorite tactic of direct response sales letters. They start off with description of the problem, talk about the solution, list out the benefits and then throw in testimonials from third parties for that crucial social proof. And just before the call to action button, the benefits or the selling points are again mentioned. This ensures that the customer is not confused by information overload and can connect with the truly important points in the offer.
To know more details, check out the below given link:
http://blog.livehelpnow.net/2012/03/7-ways-you-can-stop-customers-from-getting-buyers-remorse/
